英文广告写作技巧（汇总20篇）

April 30, 20xx, four of our sisters sitting in Changzhou KFC restaurant on the second floor of the temporary window to write down the "Kentucky Fried Chicken about."

At that time we are just four students, friendship let us Xiangxi, so agreed in 20xx on May 1 together.

Today, we gather more than away from the four sisters, some people do the mother, some people love, some people busy with work, but we always miss the day in May 1 party, with her husband children, boyfriend or single hand together, together KFC restaurant in Changzhou on the second floor.

Hoping to keep that seat, Im afraid, sit down!

1.As long as you want.

Lenovo at your side.

Lenovo, together the power of the world.

Any of you, as you touch, either you play; to accompany you to chat, play with you, to accompany you to learn and work. Take me! Just a few thousand dollars ---- lenovo.

Lenovo into you, technology into you.

Human lost association, the world will be.

There are associations, there is life.

Lenovo, do not want to have to think.2.Work, it will meet the rules; technology, the Huacai Fei Yang. Technical and technical Wei Ran into its large device. Lenovo Zhaoyang.

To the world of technology and workers, magnificent Chiang Kai-shek; to the outstanding technology and workers, smooth round cooked; to the spirit of the technology and workers, exquisite chic.

1、I do not like the unconventional,I just can not agree with the same.Do not take the old and I compare others,I only care and his inch inch to contest.The way you have arranged for me always gets me lost.

租房头条

Do you have a room for rent? How much per month?

How many bedrooms? Whats your address?

Could we make an appointment to visit your house?

how many sqr feet for your suite together?

whats the size of your living room?

House(房子)

semi-detached house 半独立式房子(一栋房子从中间隔开，成为两户人家，花园也用篱笆隔开)

detached house 独立式房子(一家拥有)

terraced houses/ row houses 连栋房屋(互相连接的一排房屋;两幢之间只有一层墙壁相隔)

fence 篱笆

front door 房子前门

garage 车库

driveway 车库通向马路的空地

Flat/Apartment (公寓)

block of flats 公寓楼

ground floor 第一层

first floor 第二层

lift/elevator 电梯

stairs 楼梯

steps 楼外的台阶

balcony 阳台

Renting (租房)

landlord 房东

rent 房租

House Leasing Contract 房屋合同

deposit 定金

furnished house/ apartment有家具的房子/公寓

unfurnished house/ apartment 无家具的房子/公寓

a vacant room/ a spare room 空房

single room 单人间

double room 双人间

utilities 水、电、煤气和垃圾处理等费用

flatmate 合住一套公寓的人;合租者

letting agency 房屋中介

agency fee 中介费

Room (房间)

cozy 温馨的

living room/lounge 起居室 ;客厅

bedroom 卧室

main bedroom 主卧

carpet 地毯

coffee table (置于沙发前的)茶几

armchair 单人沙发

sofa 沙发

remote control 遥控器

radiator 暖气片

central heating 中央供暖

fridge/ freezer 冰箱

kettle 电烧水壶

stool 厨房高脚椅

oven 烤箱

dishwasher 洗碗机

tap 水龙头

sink 洗碗池

cupboard 橱柜

shower 淋浴/冲凉

bath 浴缸

bathroom 卫生间

main bathroom 主卫

toilet 马桶

Buy a (an)flat/ apartment 买房

real estate 房地产

mortgage 按揭(指向银行借长期抵押贷款，用来买房子)

down payment 首付

completed apartment/flat 现房(指已建好供销售的房子)

forward housing delivery 期房

resold apartment 二手房

affordable housing 经济适用房

housing price 房价

租房广告范例

招租广告范例1

Apartment For Rent

Quiet (near community park)

12 Renmin Rd, 10th fl

95 sq ms, 2-bed, 1-bath, 1-living; parking space

5000 yuan/month (utilities not included)

Call 5124-3698, Ms. Li

讲解：

1. 这则广告的大意是：房屋出租/安静(靠近社区公园)/人民路12号10楼/95平米，两室一厅一卫/带车位/房租每月5000元(不含水电)/请致电5124-3698找李女士

2. 招租广告听起来是完整的，其实里面包含了很多缩写，在上面的招租广告中，就出现了很多缩写形式的词语。比如：人民路，写的是Renmin Rd, 10楼，写的是10th fl，平方米，sq ms等等。

招租广告常用缩略词：

A/C Air conditioning 空调

appl appliance(refrigerator, stove, dish washer, cloth washer, dryer) 家用电器 bachelor 一个只有一间房(同时作为睡房和起居室)的套间，里面另有洗手间浴室。

BR/BDRM 睡房

Basement/BSMT 地库/地下层

cable 有线电视

furn = furnished 带家具

hrdwd = hardwood 硬木地板

p/w 每周

p/m 每月

p.p. 每人

m/f 男/女

n/s or ns 不吸烟者

Excl 除外

Incl 包括

Furn 含家具

Unfurn 不含家具

dep.and ref. 押金和推荐信

Ch 中央暖气

Gch 煤气和中央暖气

Ech 电式中央暖气

w/m or w/mach 洗衣机

K&b 厨房与卫生间

nr.BR 靠近铁路

Dg 双层窗户

o.n.o. 最低价

studio = bachelor

U/G = underground parking 地下停车场

util = utilities 水电煤气

招租广告范例2

FINCE-WARDEN, lrg 2br bsmt, new reno bright, lndry, eat-in kit, w-o balc, close to HSR/shops. No smoke/pets, +, 1st/last. 222-2222 - leave mess. 讲解：

1. FINCH-WARDEN，这间房是位于或邻近Finch和Warden街交界处。

2. lrg 2br bsmt lrg=large，2br=two bedrooms，bsmt=It is in a basement (below ground). 这是地下的两 房套间。(注意，两房是指两个睡房，洗手间，厨房，厅肯定是有的，所以不写出来)

3. new reno bright reno=renovation，最近才装修过，很光亮。

4. lndry, eat-in kit, w-o balc lndry=laundry，指有洗衣机干衣机，eat-in kitchen指厨房大，可在厨房里放饭桌吃饭。w-o balc=walk out to a balcony，指有扇门打开可通阳台。

5. close to TTC/shops靠近公共交通，购物商场。

6. No smoke/pets不接受吸烟或养宠物的租客。

7.+，租金包括水电煤气。

8. 1st/last首尾两个月的租金必须先交作为定金。

9. 222-2222 - leave mess打电话222-2222留言联系房东。

Audi A1, small to see big. From the small and flexible appearance, to the simple personality of the color equipment; from the dynamic interior of the intelligent load, to the precise and comfortable power control - it will you for lifes great desire to focus on the subtle.

Audi A3, the director wonderful life.

Confident and energetic, dynamic and clear, always the essence of freedom to break the usual driving standards, this is the Audi A3.

Audi A4L, control your imagination.

In the extraordinary performance and excellent energy efficiency, indulgence and freedom of movement control, intelligence and emotion between the precision to create the ideal balance, so you free to listen to the wind whistling.

Audi A5, the United States to complete, do not leave any room.

To the classic interpretation of the shape of the hearts of people desire to define the design beyond the era of innovative perfect dynamic.

Audi A6L, change, in order to change.

The world is changing, change brings innovation, innovation can lead.Change and Mi new, bringing a new shock.

Audi A7, inspiration Tiancheng.

With lines and body to break the boundaries of the car, surrounded by private space to understand the human desire for comfort, with 5.6 seconds and 100 km quattro full-time four-wheel drive interpretation of surging passion, with intelligent driving pure freedom of inspiration .

Audi A8L, enjoy exploring.

To shocking thinking, a breakthrough in the world senses, in order to captivate the design, and create a human intelligent masterpiece. To drive the industry standard of innovation and efficient power configuration, breaking all rules of standards, change your understanding of the world.

Audi Q5, enjoy freedom.

A sporty and versatile SUV, it combines the sensible handling of sport sedans, the off-road safety of SUVs and the flexible interior space of the station wagon.

Audi Q7, the potential for the strong.

The combination of sportiness and versatility creates a perfect driving experience, whether on a flat city road or in a meandering mountain.

Audi TT, so stylish, to please you.

Pure design, purely attractive. A milestone on design. It features from the beginning of the design will highlight the best, and many years later still fully retained.

Audi R8, the king of genes.

Perfect movement of the line is only its superior content of the show: extraordinary dynamic performance and perfect process, the technical precision and body-drive requirements of almost every requirement.

经典旅游英语广告语三篇

篇一：经典旅游英语广告语

1.time is what you make of it.(swatch)天长地久。（斯沃奇手表）

2.make yourself heard.(ericsson)理解就是沟通。(爱立信）

3.engineered to move the human spirit.(mercedes-benz)人类精神的动力。（梅塞德斯-奔驰）

4.start ahead.(rejoice)成功之路，从头开始。（飘柔）

5.a diamond lasts forever.(de bierres)钻石恒久远，一颗永流传。（第比尔斯）

6.fresh-up with seven-up.(seven-up)提神醒脑，喝七喜。（七喜）

7.intel inside.(intel pentium)给电脑一颗奔腾的“芯”。（英特尔 奔腾）

8.connecting people.(nokia)科技以人为本。（诺基亚）

9.for the road ahead.(honda)康庄大道。（本田）

10.let us make things better.(philips)让我们做得更好。（飞利浦）

11.enjoy coca-cola.(coca-cola)请喝可口可乐。（可口可乐）

12.generation next.(pepsi)新的一代。（百事）

13.the relentless pursuit of perfection.(lexus)追求完美永无止境。（凌志汽车）

15.feast your eyes.（pond’s cucumber eye treatment)滋润心灵的窗户。（旁氏眼贴片）

16.focus on life.(olympus)瞄准生活。（奥林巴斯）

17.behind that healthy smile，there ’s a crest kid.(crest toothpaste)健康笑容来自佳洁士。（佳洁士牙膏）

18.good to the last drop. 滴滴香浓，意犹未尽。（麦斯威尔咖啡）

19.obey your thirst. 服从你的渴望。（雪碧）

20.the new digital era. 数码新时代。（索尼影碟机）

21.we lead，others copy. 我们领先，他人仿效。（理光复印机）

22.impossible made possible. 使不可能变为可能。（佳能打印机）

23.take time to indulge. 尽情享受吧！（雀巢冰激凌）

24.poetry in motion, dancing close to me. 动态的诗，向我舞近。（丰田汽车）

26.to me, the past is black and white， but the future is always color.....对我而言，过去平淡无奇；而未来，却多姿多彩（轩尼诗酒）

27.just do it. 只管去做。（耐克运动鞋）

28.ask for more. 渴望无限。（百事流行鞋）

29.the taste is great. 味道好极了。（雀巢咖啡）

30.feel the new space. 感受新境界。（三星电子）

31.intelligence everywhere. 智慧演绎，无处不在。（摩托罗拉手机）

32.the choice of a new generation. 新一代的选择。（百事可乐）

34.take toshiba, take the world. 拥有东芝，拥有世界。（东芝电子）

35.no business too small, no problem too big. ....没有不做的小生意，没有解决不了的大问题。 （ibm公司）

篇二：经典英文广告语

1. good to the last drop.滴滴香浓，意犹未荆（麦斯威尔咖啡）

2. obey your thirst.服从你的渴望。（雪碧）

3. the new digital era.数码新时代。（索尼影碟机）

4. we lead. others copy.领先一步。（理光复印机）

5. impossible made possible.使不可能变为可能。（佳能打印机）

6. take time to indulge.尽情享受吧！（雀巢冰激凌）

7.the relentless pursuit of perfection.不懈追求完美。（凌志轿车）

8. poetry in motion，dancing close to me动态的诗，向我舞近。（丰田汽车）光临风韵之境万宝路世界。（万宝路香烟）

10.to me，the past is black and white， but the future is always color.对我而言，过去平淡无奇；而未来，却是绚烂缤纷。（轩尼诗酒）

11. just do it.只管去做。（耐克运动鞋）

12. ask for more.渴望无限。（百事流行鞋）

13. the taste is great.味道好极了。（雀巢咖啡）

14. feel the new space.感受新境界。（三星电子）

15. intelligence everywhere.智慧演绎，无处不在。（摩托罗拉手机）

16. the choice of a new generation.新一代的选择。（百事可乐）我们集大成，您超越自我。（三菱电工）

18. take toshiba, take the world.拥有东芝，拥有世界。（东芝电子）

19. lets make things better.让我们做得更好。（飞利浦电子）

20. no business too small, no problem too big.没有不做的小生意，没有解决不了的大问题。

篇三：最实用旅游英语广告语广告词

spain西班牙： everything under the sun 阳光下的一切

newyork纽约： i love newyork 我爱纽约

pennsylvania宾西法尼亚： america starts here 美国从这里开始

hershey，pennsylvania：the sweetest place on earth 地球上最甜的地方detroit,michigan 底特律（密西根州）：the renaissance city 再生的城市boston,massachusetts 波士顿（麻省）：the bicentennial city 两百年的城市quebec 魁北克：it feels so different 感觉如此不同aruba 阿鲁巴：our only business is you 我们唯一的事情就是为你服务

Our Only Business Is You 我们唯一的事情就是为你服务

世界名牌英文广告语

营销离不开传播，传播功能是广告的最基本功能，广告通过信息的传播起到促进、劝服、增强、提示的作用。下面是小编带来的关于世界名牌英文广告语的内容，欢迎阅读!

世界名牌英文广告语举例

1. Everything from head to toe should be coordinated, Wee bok brand clothing and shoes to do this. Wee bok brand clothing

2.Luzon ------ more your style! Luzon brand clothing

3. Put on "Janssen", you just like to put on a smile. Jansen garments

4. No matter how you look, "LandsEnd" swimsuit always make you satisfied, perfect body shape. LandsEnd swimsuit

5. Dancing graceful computer promotional advertising language, to develop Italian pride! Cool! Shuai! Italian modern clothing

6. Elegant chic Leiteng Meng! Reiter Mongolian clothing

7. Not seeking the position of the emperor, but the emperor demeanor! Emperor clothing

8. Silver are fashion, international brand! Silver are brand fashion

9. Li Ning slogan: everything is possible.

10. Nike (Nike advertising language: may wish to try.

11.Adidas advertising slogan: Adidas brand sportswear: traveled the world, I just look at the Adidas

12. Shanshan suit slogan: Shanshan suits, not too chic

13. Italian modern clothing slogan: calmly, chic to go! Modern boutique, a new experience, a symbol of status! Cool! Shuai! Italian modern clothing

Luzon ------ more your style! Luzon brand clothing

15. Lan Wei children --- gentle and passionate night, sweet and warm dream. Lan Wei children pajamas

16. Crown Princes shirt is not unique to the royal family

17. put on gold as license into the arms of the sun, the heart feels self-evident! Golden plate winter remodeling your childhood mother! Fuga brand clothing

18. Giordano clothing slogan: Sui Yi Xia dream! Love is dedication! The color of the world to bring you!

19. No matter what you look like, the "LandsEnd" bathing suit will always make you feel good and your figure is perfect.

20. Recalling the past, more than a thousand kinds of costume design; look at the present, there are new products are elegant!

世界名牌英文广告语推荐

1. Time achievement classics, years of casting eternal Valentino suit

2. Pierre Cardin into the space - the most unique fashion clothing Pierre Cardin universe

3. In accordance with the arrow pointing, you will always walk in the forefront.Wrigley shirts

4. The mirror will no longer laugh at you. Wrigley shirts

5. To live a successful life. Diesel clothing

6. Im close to Calvin. Calvin Klein clothing

7. Men should be hard on their own! Qipai Men

8. boiled wine on the hero, talented people to win the world!

9. more than the confusion, as little as possible, simplicity is not simple! Lee Lang business men

10. not too chic! Shanshan suits

11. Believe in yourself, believe in a partner!

12. Men just simple! Edenbo clothing

13. a solemn, auspicious life. Zhuang Ji suit

14. Goldlion, the world of men. Goldlion clothing

15. Once the choice of lifes love! Tianen Women

16 do women. Sigatu

17. Global quality standards. Manhattan clothing

18. If you like to listen to others to speak, John? Thistle, the name must have let your ears to hear the calluses.

19. John Stevenson Clothing Company

20. Xiaoxiao sprinkle snow dream Levin, "a year or so" a charisma!

21. "Eagle" where soaring, you should follow where. Eagle clothing company

世界名牌英文广告语精选

1.When the sun goes down. (Evening dress) Berkeley clothing company

2.Dressed in rosy, is to make his girlfriend; dressed in blue, is to make a boyfriend. Levis jeans

3. Just do it (although do it)! Nike

Women to men shoes, men teach women to walk. Nike

5. You can faster than you Nike

6. Every master, every height, every game, must win. Adidas

7. Halfway through life, or Adidas. Adidas

8. Do not take the unusual way! Metersbonwe

9. Casle sportswear is sewn in the stadium. Casle sportswear brand

10. like the second layer of skin. Chinese Taiwan characteristics of jeans

11. warm the world! Ordos cashmere sweater

12. You quietly put on a "general to have", and then quietly go to date it!

13. Switzerland fur coat only drawback is - will make you have to reluctantly throw away the previously purchased underwear. Swiss fur coat

14. Unique - just like your fingerprints. Prince Gardner Leather Company...

This holiday, can not go to Paris, can not dream of the princess, then do his queen it! With supple silk skin, graceful graceful posture, exquisite beauty of the nose, exquisitely carved bright eyes - with a quarter of evolution to capture the romantic life. Only for this moment, to "he" the most beautiful date.

With fine delicate face, slender beauty of the nose, white supple skin, graceful graceful figure - in exchange for the charm of the world, with beautiful light crown cover the city gorgeous, this season, Wanjia Denghu, a bright, appearance US Allure.

Breast is the pride of a woman, a womans charming and graceful, because the breast set off and show more moving, love life, so love breasts, not only for you to present the perfect moment after surgery, your breasts provide life-long Protection, so that your beautiful life, to maintain life, vitality Feng Ting, care of life.

I want the beauty is not to maintain a moment, would like to speak Hydrocarbon chest flat, loose, sagging defects, in the running, jumping, sitting, lying in bed distributed charming charm, in the years tick feel long-lasting breast charm.

Deep spring peach, see your white flawless face, bright smile, charming, enchanting, turned, your transparent skin for my temporary temptation, then, only to the spring season, and you meet again.

Woman flowery, thin management as vases, so that women enjoy blooming beautiful! Faster, more accurate, more secure, more durable, smoother, weight-loss management, safety liposuction, slim, now, a shape, refused to rebound, Come enjoy it.

A womans summer, is the season of the charm of competition, but the summer is also not perfect for some women to bring distress. In the cool busty clothes conceal the physique of the season, how to shape the perfect curve. So that the chest upright fullness, slim and slim waist, in this charming summer to turn himself into a beautiful landscape?

You have been looking forward to the perfect moment of the bride bloom?You are still reviewing, for the brides flawless beauty? Exquisite figure, swaying self-confidence, snow porcelain skin, sparkling glory, stare beautiful eyes, flowing honey, white teeth lips, blooming joy.

Wine, coffee, elegant life, everything, looks beautiful, until inadvertently found under the shallow possession of the eye bags under the smile, in fact, beauty and life, need to carefully manage.

Skin is a woman to the United States of the coat, such as bright Blizzard-like crystal whitening, such as shelling eggs as flawless and tender, dream of perfect skin you can have.

Successful women are more concerned about the image, Washington, Ming Pao can bring out the elegant temperament, and youth beautiful face is your tool to ride the mall, enhance the cup, create sexy focus, shape charming cleavage, small woman have great wisdom.

Men like to race against time to make money, women like to compete with the time anti-aging. When a lot of money to buy a variety of expensive wrinkle cream, but always can not stop the time that the blade in the face of the mark, the smart woman how to quickly and effectively eliminate the years left in the face of traces, The pace of it?

20xx Lenovo Tianyi advertising language

Design lit classic,

designed to trigger passion,

design open horizons; low tide, sweat, failure?

It does not matter, t

hat is my preparation for the victory;

beliefs allow no limit;

BMW car slogan - even if you split it in pieces, it is still a beauty. Driving pleasure, innovation limit.

BMW 7 series of automotive advertising language --- life art only you respect the Mercedes - Benz car advertising language --- leading the times, control the future.

Audi car advertising language --- break through science and technology, inspire the future

Cadillac car slogan --- the strength, speed and luxury blend

Franklin car slogan --- a car will never give you trouble

Volkswagen advertising slogan --- out of car love car value model

Volvo (car) language --- caring life, enjoy life (forlife.for) Ford Motor ad language --- your world, from unbounded

Nissan car advertising language --- beyond the future

Bondiak car advertising language --- sitting inside is a good thing, was seen sitting in it is a pleasure. Chrysler - you do not buy a car to consider our Chrysler car that you suffer, not only you lose, we also suffer.

Philip special car advertising language --- create a new era of Fiat, reborn, menacing, super Leimax 1000. Hyundai Motor Advertising Language - Managing Modern Achievement

Skoda car slogan --- simple, smart;

Citroen car slogan --- want to be before you ... Article II: The most classic of the 100 car advertising language The most classic of the 100 automotive advertising language December 21, 20xx Friday 19:43

Roewe --- innovation plastic classic

FAW-Volkswagen Sagitar --- students for the strong

Brilliance Junjie --- all the way to me

Ford Focus --- live wonderful

Chery a5 --- Chery a5, reward "core" pleasing to the eye

Shanghai Volkswagen Passat Leadership --- Chi in control

FAW Mazda wagon --- a car, the definition of a life

BMW 5 Series Extended Edition --- there is capacity, is Yue

BMW 7 Series auto advertising language --- life art only you with respect

Mercedes-Benz advertising language --- leading the times, control the future

Audi car advertising language --- break through science and technology, inspire the future

Audi a4 car advertising language --- dynamic legend

Audi 100 car advertising language --- take the China Road, by FAW Audi

Cadillac car slogan --- the strength, speed and luxury blend

Franklin car ad language --- a car will never give you trouble VW car advertising language --- out of car love car value model

Volvo (car) advertising language --- caring life, enjoy life (forlife.for) Ford Motor ad language --- your world, from unbounded

Nissan car advertising language --- beyond the future

Bundyak car ad language --- sitting inside is a good thing, was seen sitting in it is a pleasure but its performance has been improved

著名的英语广告语

1. Good to the last drop.

滴滴香浓，意犹未尽。（麦斯威尔咖啡）

2. Obey your thirst.

服从你的渴望。（雪碧）

3. Poetry in motion， dancing close to me.

动态的诗，向我舞近。（丰田汽车）

4. Just do it.

只管去做。（耐克运动鞋）

5. Feel the new space.

感受新境界。（三星电子）

6. Intelligence everywhere.

智慧演绎，无处不在。（摩托罗拉手机）

7. The choice of a new generation.

新一代的选择。（百事可乐）

8. 博威 champion mvp?

谁能拿下3届总决赛mvp？

who can win the fifth total champion ring?

谁能拿到5个总冠军？

the world is mine!

世界是我的！

他们说我不会有机会出场比赛

they said:i wouldnt make the team

他们说我当不了首发

they said:i wouldnt be a starter

后来他们又说我的球队是鱼腩

then they said: my team was too small

我不是一个领袖

that i wasnt a leader

我们进不了季后赛

that we missed a playoffs

我们过不了首轮

that we couldnt get passed the first round

First, the company profile

After many years of development, has established a comprehensive quality management, scientific brand marketing, a mature sales network and efficient after-sales service. System, is committed to providing Chinese consumers with a dynamic, a type of sports life equipment. The face of a high degree of homogeneity of the industry competitive situation, Dells sports industry in line with the trend of life, extreme sports as the carrier, the interpretation of freedom and vitality, challenge beyond the spirit of the brand; to show the trend of the streets, highlighting the young, cool brand personality , Qingli build the trend of Chinas sports life industry brand.

Second, comprehensive analysis

Third, the development of internal:

(1), the spirit of enterprise

Del Hui-Footwear Co., Ltd. uphold the "quality of survival, the credibility of development" business ideas, the implementation of brand strategy. Del Hui people soberly aware that only build first-class brand, first-class corporate culture, is the magic weapon of the modern enterprise. The company has always been adhering to the people-oriented, and create a family atmosphere, to build a warm home management philosophy, in the company to create a relaxed, friendly and honest human environment, creating a humanistic concern, mutual trust between employees, between upper and lower barrier-free communication, leading cadres Mutual exchange of views of the harmonious atmosphere, in order to promote the harmonious development of modern enterprise family culture to build a platform. The company has nearly 10,000 square meters of cultural venues, including medical rooms, libraries, table tennis room, basketball courts and other places, to facilitate staff to carry out amateur sports activities, and the purchase of table tennis, color TV sound, VCD and other equipment,Activities of the normal development to provide a guarantee; investment of several hundred thousand yuan on the staff canteen conducted a comprehensive renovation and transformation. Each year with "51", "11"

And other holidays, organized by the staff basketball, table tennis, poker games, chess games And other activities, greatly enriched the amateur cultural life of workers.The company also pay attention to labor protection, caring for the health of employees and so on. Company employees also reflected in the care of the conscious attention to meet the psychological and spiritual needs of employees. The company regularly selected a number of outstanding awards in recognition of employees, loyal employees, advanced technical staff and other activities, greatly stimulated the staff love the enterprise, love the work of enthusiasm and promote the harmonious development of enterprises, and have been higher authorities as advanced grass-roots level Trade unions, workers advanced enterprises, advanced grass-roots party organizations such as a number of honorary titles.

After more than 20 years of Del Hui peoples efforts, the company in 1999 was "well-known trademarks in Quanzhou City," the title in 20xx was named Fujian famous brand and brand-name products in Fujian in early 20xx, and in 20xx and 20xx for two consecutive years Was awarded as "Double Excellence Enterprise Award" by China Association of Enterprises with Foreign Investment. In 20xx, it was appraised as the "National Exemption Product Quality" by China Quality Inspection and Quarantine Administration. In 20xx, it was awarded "China Famous Trademark" and "China Famous Brand Product "of the honorary title.

(2), e-commerce In 20xx, the company identified the development of e-commerce channel development strategy. After a period of careful preparation, the company decided to officially landed e-commerce in 20xx.1.8 to Del Hui Taobao official flagship store as a breakthrough, started Dell e-commerce first battle. The market speaks on the Internet.Network is a brand to the rapid development of the guarantee. Del Huis market correction is from 20xx, gradually from the wholesale market to the retail market, is the brand building needs, but also the brand to mature an important step in the overall layout of the head office, the number of retail outlets is our 20xx Year in the network construction of the rigid targets in various provinces and cities nationwide, in line with the principle of point to point in a very short period of time, 3500 retail outlets to build up, in this process, we almost did not take any detours.

(3), sales channels

Integrated sporting goods enterprises, is committed to sports shoes and accessories and research and development, production and marketing, is committed to providing Chinese consumers with fashion sports life equipment, and establish a comprehensive quality management, scientific brand marketing, mature sales network and efficient After - sales service system. Sales network, is an important factor in the development of the brand. Del Hui in the next year or two, while ensuring the basic security of the network, it will strive to establish an orderly operation, point and surface layout of the appropriate network system.

(4) the attitude of stability and progress

Into 20xx, Del-Hui companies stressed the importance of ensuring the number of retail networks at the same time, vigorously strengthen the quality of the retail network, store image as an important symbol of high-quality retail network. Del Hui in a very short period of time, introduced the image of Del-mei store standards, with this specification, so that dealers have a basis around, Sichuan, Nanchang, Quanzhou, Changchun flagship stores have been established, Del Huis image has been obvious . With the growing maturity of the brand, Del benefits on the brand image of a more in-depth understanding of the surface of the vigorous, it is better to do some practical things down. In fact, to win the maximum profit, is the most convincing image, unrealistic to establish the image of the store over the standard, and finally make ends meet, difficult to support, hastily withdraw troops, this is a blow to the confidence of dealers, The impact of the brand will be very profound. Therefore, Del Hui company stressed that where to build shops, build a large number of stores, input-output ratio is much ... These problems should have a scientific and objective demonstration process, not hastily launched.

(5), enterprise competitiveness

As the special development of Jinjiang, most of the lack of corporate management personnel, the original management tools, management concepts backward, management has become the "bottleneck" of enterprise development. Into the brand competition is an important stage, many companies recognize that the management level will be involved in the competition and win the competition is a crucial factor. Mature enterprises need to have a reasonable core of the spirit. Management is an important condition for the formation of the spirit of enterprise. As a sporting goods company, with the spirit of sporting spirit of the corporate philosophy, corporate culture even more indispensable. For Del Hui, we can learn from the example of their ten years, or even decades of exploratory business practice for us to explore a successful management experience. Quality management, talent management, production management, customer management, financial management, logistics management, information management, etc. must be coordinated development, not neglected. Comprehensive strength is our guarantee for sustainable development.

Fourth, external factors

(1) celebrity endorsement

Delve Chinese famous brand ------ by the superstar "Jay Chou" image endorsement; full three-dimensional advertising investment, advertising including CCTV, local television, entertainment, sports and so on. Del Hui and Jay Chou and other stars through a number of entertainment programs and closely linked to social hot events in the movement elements on the basis of adding fashion, entertainment, leisure and other trend elements, the formation of the most differentiated product positioning, segment competitors, from the same Quality competition come to the fore.

(2) China National Mountaineering Team official strategic partner (3) reshape the brand and the Olympic business opportunities

After the Spring Festival in 20xx, the Chinese veteran class sports brand Del Hui LOGO, advertising language, brand English name and so quietly changed. These are just a prelude to Dells brand promotion strategy. This year, Del Hui will set off a continuous three-year brand to enhance the storm, and all this goal, will point to the 20xx Beijing Olympic Games to bring sports opportunities.

In the process of brand strategy promotion for Del Hui, we found that shaping a strong brand to promote the development of enterprises to avoid price war and improve the premium, is the inevitable choice of sports shoes enterprises.

Heavy advertising packaging, light brand overall strategy has been a major weakness of Chinese enterprises. As a veteran of the Chinese sports brand, Del Hui did not indulge in recent years to achieve results, recognizing the current crisis situation. From 20xx onwards, according to the new brand strategy planning, Del Hui from the brand, marketing, human resources, terminal market, graphic design, space design, production management and other seven aspects of integration, and around the brand awareness, image and other eight aspects Promotion.

One of the most intuitive performance is, Del Huis advertising content has changed: the original English name for the branding of the alphabet "DEERHUI" into "DEER-WAY", advertising language "my personality" also replaced the "ON THE

WAY. LOGO English culture, will be the development trend of local brands and trends, the new English name is also more international, fashion sense, trust and sense of quality, is conducive to improving the brands premium capabilities. Further reflect the brand positioning and core values, is conducive to the continuous improvement of brand image.

This year, Del Hui plans to add more than 700 stores, will use all the new decoration style. According to industry practice, a brand every two to three years, will store the store to upgrade the style, or even a face-lift. From the beginning of this year, Del Hui plans to use 3 years, the 2,000 stores across the country to gradually replace the new look.

(4), according to the flavor of the times, in the development of change

Speaking of why such a huge investment in human and material resources, the implementation of such a huge brand promotion strategy, Del Hui brand spokesman explained that the international sports brand, always according to different times breath, and constantly on the original meaning of the brand new upgrade and interpretation . In fact, with the arrival of the 20xx Beijing Olympics, the entire industry in the past two years in the rapid development of adjustment, the international brand from the raging, the domestic brands are constantly progress and enhance. If you do not grasp this opportunity, with the Olympic sports craze fade, this golden opportunity will be difficult to have. From the wholesale market fade out, is a painful choice, which means that part of the vested interest to give up, wholesale is a double-edged sword, simple process, you can put profits into the bag, and brand value in the process Serious damage, because the laissez-faire of the terminal, wholesale sales of a serious shackles of brand consolidation and expansion. Del Hui company to take the principle of walking on two legs, the use of geographical advantage in wholesale, while efforts to develop stores, shopping malls into the counter, to June 20xx statistics, Dell retail network has covered 85% of the local area. The formation of the retail network for Dells brand promotion to create the basic conditions.

V. Summary

A hard work, a harvest. Del Hui to a placid calm and steady, quietly tapping the potential in the sneakers market, and has made gratifying achievements. Del Hui has access to the best image of Chinese enterprises AAA level, China International Leisure Products and Technology Exhibition Gold Award. 95 years was named hundreds of millions of peoples favorite products - footwear Gold Award. 99 years, "China Quality Miles," the quality of fixed-line activities of the unit, in 20xx was named the famous brand in Fujian Province, access to Changsha Sports Expo business, showing two gold medals. In the future development of the new milestone, Del Hui Group will work together to continuously improve the internal management and brand management mechanism. As always, adhere to the brand development of the Road, in order to continuously accelerate and expand the implementation of Dell brand strategy, and strive to open up and innovation.

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